While we may think of Hasbro as a toy company, they have been trying to evolve into an IP driven company with a lot of digital content for gaming. And the recent Q2 earnings call (from end of July) showed that the company is finally in that space, with kids’ toys almost becoming secondary in nature.

The bulk of increase in revenu came from the gaming and digital spaces, as indicated below:

Revenue increase of 20% driven by the launch of MAGIC’S Modern Horizons 3 set and continued … View the full news story on Seibertron.com by clicking here.
Source: Seibertron