Hasbro and Mattel have finally entered a special licensing agreement for cross-brand toys. While Hasbro will bring Barbie-themed Monopoly, Mattel will bring Transformers-themed Uno and (more importantly) Hot Wheels. “As the toy makers ramp up their Hollywood ambitions, Hasbro will create Barbie-branded Monopoly games to launch fall 2023, while Mattel will produce Transformers-branded UNO games set to release later this year. And Transformers-branded Hot Wheels vehicles will debut in early 2024. “We are excited to pair some of the most popular brands together for the first time. This collaboration features world-class IP, celebrates the timeless appeal of these brands, and » Continue Reading.
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Source: TFW2005
