A brand new trademark filing has surfaced at the United States Patent and Trademark Office for “Hasbro Makits,” strongly suggesting that the toy giant is preparing to launch an in-house line of model kits tied to its major franchises. If the project moves forward, it is highly likely that Hasbro’s flagship brands, such as Transformers and G.I. Joe, will be among the properties adapted into the new line. Hasbro has experimented with buildable products before through partnerships and licensed releases, but this trademark suggests a more unified, internally-managed strategy for the category. At this stage, no official product images, release » Continue Reading.
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