Takara Tomy has announced a new logo redesign and brand refresh. Their current logo will be retired on April 1st 2027, after being used for 21 years. “Asobi” references Takara’s old slogan あそびは文化 (play is culture). “New Corporate Logo Symbolizes a “Playful Spirit” The new logo features a symbol based on the katakana word “Asobi” (play), incorporating elements of Japanese aesthetics and culture, and is said to “symbolize the playful spirit characteristic of Takara Tomy.” This is the first change to the corporate logo since “Takara Tomy” was formed in 2006 following the merger of the then-separate companies Takara » Continue Reading.
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