It looks like we can expect a big show at Toy Fair 2022. The Javitz Center has undergone an expansion, and Hasbro is taking advantage of newly available space to host their showroom on-site for the first time ever!
November 5, 2021 | The Toy Association has announced that the newly expanded Javits Center has paved the way for enhanced experiences and more space for the global toy community to gather at Toy Fair New York 2022. Thanks to the additional square footage, for the first time ever, Hasbro will host its showroom on-site at the 2022 show.
“In the past, due to lack of space, Toy Fair was simply unable to accommodate Hasbro and its many brands and franchisees on-site at the Javits Center,” said Kimberly Carcone, senior vice president of global market events at The Toy Association. “We are thrilled to be able to host Hasbro at the 2022 show, and believe it to be symbolic of the important return to live events and the show’s evolution to serve the business needs of all exhibitors and guests!”
“We’re excited to join industry colleagues at the Javits Center as we return to Toy Fair New York and showcase the power and potential of Hasbro’s Brand Blueprint,” said Eric Nyman, chief consumer officer and chief operating officer of Hasbro Consumer Products. “As we continue our transformation into a leading play and entertainment company, we look forward to sharing an update on our pipeline, storytelling and content built around our powerful brands, to seeing partners and old friends, and to making new connections on the show floor as we kick off 2022.”
On February 19, the industry will return to Toy Fair New York to see hundreds of thousands of playthings featured across the show’s exhibit space and to tap into the $32 billion U.S toy market and other key markets around the globe. As the place to spot innovative new toys, games, and children’s entertainment products, the 2022 show will add new and exciting features for guests including Spielwarenmesse’s World of Toys Pavilion and Brands Untapped, developed in partnership with Mojo Nation to highlight multiple creative collaborations between toy companies and high-profile partners spanning other industries. Information on all Toy Fair programming will be announced throughout November.
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Source: The AllSpark
