Thanks to a heads up from seibertronian EmoTim, we have news that the Robosen autoconverting Optimus Prime figure is currently at its lowest observed price online on Best Buys website at $549.99, which is $150 off the normal retail price. This puts Prime around the original cost of a Haslab Unicron.

Robosen Prime is an autoconverting figure that you can program to do all kinds of things like dance, fight, and more, in addition to his baseline transformation. We will warn you though, once … View the full news story on Seibertron.com by clicking here.
Source: Seibertron