While fans can loathe critic scores till the cows come home, they haven’t shown to have much of an impact on box office success. For the Transformers franchise, it’s even an inverse relation at times. And this can be said for the box office at large. A better predicter for success is Cinemascore. This is basically the equivalent to word of mouth but through standardized surveys. These have become almost binary even though they are on a gradient.

Basically, films with strong word of mouth get … View the full news story on Seibertron.com by clicking here.
Source: Seibertron